Our Compass 3-Phase Marketing Strategy gives your home unparalleled exposure while protecting its value, privacy, and days-on-market.
The same playbook used by professional homebuilders — now available to every Compass seller.
Your property is quietly marketed to Compass's nationwide network of 34,000+ top agents and their qualified buyers. No public MLS. No days-on-market accumulating. No price drop history. Test pricing, gather real feedback, and often find a buyer willing to pay a premium for early access.
Your listing appears on Compass.com — visible to all agents and buyers on the internet, but still not on the MLS. No days-on-market clock. No price history. You get the buzz and urgency of a full public launch without the downside risk, while we gather engagement data to sharpen your strategy.
Armed with feedback from Phases 1 & 2, we launch on the MLS and every major portal — Zillow, Redfin, Realtor.com — with a market-tested price and pre-established demand. Your listing enters the public market with momentum.
Compass fronts the cost of pre-sale improvements — interest-free — so you can maximize your sale price without any out-of-pocket expenses today.
No interest charged during the listing period.
No hidden fees for approved improvements.
You pay nothing until your home sells.
Fund improvements without touching your savings.
Typical return on staging investment.
Even small improvements — fresh paint, staging — can meaningfully improve first impressions and maximize your sale price. Your Compass agent will help you prioritize for maximum ROI.
A comprehensive analysis based on current market data, recent comparable sales, and our deep local expertise. No obligation, no pressure.
Further reading on strategy, timing, and pricing from the AMRE Journal.
How 15 years at the drafting table — and another 15 in marketing — shape the way I read a property and its risk.
Read article →A 30-year LA study — Schindler, Neutra, Lautner, Buff & Hensman — versus the broader market.
Read article →What to know before buying a home by a significant architect — provenance, preservation, and value.
Read article →How owner-occupying a duplex can cut housing costs in half while building $1M+ in equity over 10 years.
Read article →The 45/180-day rules, California's clawback, qualified intermediaries, and smart trade-up strategy.
Read article →How to underwrite a value-add investment — the pro forma framework, key metrics, and what makes it pencil.
Read article →We run a full comparative market analysis (CMA) using closed comps, active competition, and pending sales in your immediate micro-market, with adjustments for condition, layout, view, and architectural significance. For period-revival, mid-century, and contemporary architectural homes, we layer on additional analysis specific to the design and provenance. Request a free valuation any time.
The Compass three-phase launch escalates marketing exposure in stages: Private Exclusive (Compass agents only, no MLS days-on-market clock), Coming Soon (public-facing pre-launch demand generation), and Full MLS Launch (maximum exposure with professional photography and broker outreach). Each phase tests pricing and builds momentum without prematurely consuming market days.
Compass Concierge is a home-prep program that fronts the cost of pre-listing improvements — staging, paint, landscaping, repairs, refinishing — with no payment due until your home sells. There is no interest charged during the listing period, and approved improvements routinely return multiples on every dollar invested. We walk every seller through eligibility at the listing consultation.
Median LA single-family days-on-market currently sits in the 30–60 day range from list to close, but well-prepared properties in active sub-markets often sell in two to four weeks. Architecturally significant homes and properties priced precisely to comp analysis tend to outperform median timelines. We set realistic expectations during your listing consultation.
Plan for roughly 6–8% of sale price including agent commissions (negotiable), city and county transfer taxes, title and escrow fees, county recording, HOA documents (where applicable), and any seller credits negotiated. We provide a full net-sheet before you sign the listing agreement so the bottom-line number is clear up front.
Not always — but targeted improvements often yield 2–5x ROI relative to spend. We walk every property and identify the few moves that materially move sale price (paint, landscaping, lighting, staging, bathroom touch-ups) versus cosmetic spend that doesn't return. Compass Concierge can finance approved updates with no payment until close.
We start with a free consultation — no obligation. We'll walk you through market conditions, your home's positioning, and the exact strategy we'd use.
Get a Free Valuation →