90 Days as a Realtor: Lessons from the First Chapter of My Journey
What I’ve Learned About Sales, Strategy, and Building Trust in Los Angeles Real Estate
Becoming a Realtor® is simple: pass a test and join a brokerage. But becoming successful? That’s a whole different story.
I’m fortunate to have joined Compass, a brokerage known for its cutting-edge technology and powerful marketing tools. Just as importantly, I’ve had the privilege of partnering with Ania De Pourbaix, a fantastic mentor who has helped me navigate this journey.
And while the steps to get licensed are clear, thriving in real estate requires much more—it’s not just about design or marketing. At its core, real estate is about sales. It often feels like a fast-paced game where everyone has a strategy, and the challenge is learning how to stand out while staying true to your strengths.
The Reality of Real Estate: Sales First, Everything Else Second
You can’t brand, post, or design your way to success without the foundation of consistent sales activity. Real estate is about showing up consistently, building meaningful connections, and fostering trust.
A few books that shaped my mindset in these first 90 days:
- Sell It Like Serhant – a reminder that relationships drive sales.
- 10x Is Easier Than 2x – a push to focus only on what moves the needle.
- Buy Back Your Time – A Framework for Delegating and Scaling Smartly.
"Know, Like, Trust": The Realtor® Mantra
Buying or selling a home is one of the most personal decisions someone can make. As a Realtor®, you wear many hats—chauffeur, negotiator, designer, therapist, and sometimes even contractor.
However, success occurs when clients know, like, and trust you. That connection often comes from shared values, lifestyle, and a relatable approach to real estate.
Lessons from the Books That Guided Me
Sell It Like Serhant
Ryan Serhant’s story resonated with me because of his hustle and people-first approach. I’ve discovered that curiosity is a superpower—most people love to talk, whether it’s about movies or real estate. Every conversation builds your network, and the key is simple: the fortune is in the follow-up. Even a quick text can keep a relationship alive.
10x Is Easier Than 2x
This principle pushed me to ask: Am I spending time on things that actually generate results? Comfort zones are easy, but growth happens when you consistently put yourself in front of more people. Real estate success isn’t about doing a little more of the same—it’s about thinking bigger, focusing on revenue-driving activities, and being top-of-mind in your market.
Buy Back Your Time
Scaling requires leverage. I recently hired a Virtual Assistant (VA), which initially felt like a stretch with a small client base. But this book helped me realize the power of freeing up time. My VA now handles systems and processes, giving me the space to focus on calls, events, and content creation—the things that actually drive business growth.
Why I Love This Business
My passion for real estate comes from my background in architecture, design, and investing. I’ve seen firsthand how the built environment shapes lives—and how wise real estate decisions can create lasting wealth.
This career isn’t easy. It’s demanding, unpredictable, and requires resilience. But if you love connecting with people and see opportunity in every interaction, the possibilities are endless.
Let’s Talk Real Estate in Los Angeles
If you’re considering buying, selling, or just curious about the LA market, let’s chat. Whether it’s a beachfront home or a starter property, I’d love to help you find the perfect fit.
📞 (323) 719-8585
Q&A: Real Estate in Los Angeles
Q: What makes working with Compass unique in Los Angeles real estate?
A: Compass provides advanced technology, marketing tools, and a strong agent network that helps clients access opportunities faster and more efficiently.
Q: How do I know which Realtor® is right for me in Los Angeles?
A: Look for someone who understands your lifestyle, communicates clearly, and can guide you through every step—from negotiations to design insights.
Q: Is now a good time to buy a home in Los Angeles?
A: Timing depends on your goals. With LA’s dynamic market, buyers and sellers both have unique opportunities right now. A tailored strategy is key.
Q: How can a new Realtor® succeed in Los Angeles?
A: Focus on building relationships, following up consistently, and leveraging your unique strengths—whether through networking, content creation, or community presence.
Q: Why hire a Realtor® with a design and investment background?
A: Expertise in architecture, design, and investing helps clients see both the beauty and financial potential in a property.
✦ Author Bio
Michael Abraham is a Los Angeles–based Realtor® with Compass and founder of AMRE Real Estate Group. With a background in architecture, design, and real estate investment, he helps clients navigate the LA housing market with expertise, creativity, and trust.
📚 Influences: Sell It Like Serhant, 10x Is Easier Than 2x, Buy Back Your Time
📌 Keywords: Los Angeles real estate, Compass Realtor, AMRE Real Estate Group, buy a home in LA, sell a home in Los Angeles
📜 Licensing: Michael Abraham | DRE# 02242095, Ania De Pourbaix | DRE# 01891438, Compass | DRE# 01991628
